The
HBDI draws on brain physiology research of Nobel prize-winning
scientists like Roger Sperry and Michael Gazzaniga. It was developed
by the late Ned Herrmann at General Electric using advanced brain
scanning technology. The HBDI model has been validated by more than
60 doctoral theses and scientific study, and by the satisfaction of
more than 300,000 participants.
Behavioural
research suggests that the most effective people in any setting are
those who understand themselves and those around them. This
understanding of personal strengths and weaknesses, coupled with the
ability to identify and understand the strengths and weaknesses of
others, allows us to make better plans to achieve success in any
situation.
By
understanding the behavioural styles of your clients and potential
clients you are in a much better position to give them the treatment
and service they expect. Furthermore, knowing the behavioural styles
of your employees, as an organisation, you are in a far better
position to provide a harmonious and high performance
workplace.